Driving traffic to your crowdfunding portal is paramount to your success. With this in mind, it’s important to note that driving traffic can also be a very time consuming and expensive process.
When a potential investor arrives on your site and finds a multitude of investment opportunities, they are more likely to commit capital. For example, Investor A, a non-accredited investor, is looking to invest in real estate. If your portal only offers Title II-Rule 506(c) deals (for accredited investors), he will move on. However, if you can offer him a real estate deal under the Title III rules (open to non-accredited or retail), he has the option to invest in your project.
Also, if your portal is acting as a marketplace, in other words, you have 3rd party sponsors or developers placing deals on your platform, our Compliance Engine™ allows them to add any deal type to your site.
For example, if Real Estate Developer A wants to raise money with only accredited investors, he can put up a Title II-Rule 506(c) deal. If Real Estate Developer B wants to raise money with the retail crowd, he can add his deal to your portal using a Title III or Reg A+, depending on his funding needs.
Similarly, this is also the case with international deals. A United Kingdom firm can add deals to your portal and be compliant with Financial Conduct Authority (FCA) rules and regulations.